Award-winning matcha － Asahi 20g
Includes Paper Whisk — a limited gift to start your ritual. *One per order
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Description
• An award-winning single-origin matcha made from the reowned Asahi cultivar, grown by tea farmer Noba-san in Toyota, Aichi Prefecture, Japan, a tea-growing region with over 200 years of history.
• Produced from carefully hand-picked first flush leaves, cultivated under traditional shelf-shading (tana cultivation：棚覆い) and crafted using natural farming practices.
• Unblended to express the unique qualities of the Asahi cultivar—often regarded as the "king of matcha cultivars"—offering exceptionally rich umami, gentle sweetness, and a smooth, lingering finish.
・Stone-ground in Japan in small batches to preserve aroma, color, and flavor.
・Limited Edition — produced in strictly limited quantities, with no re-production planned.
・20g per pack (approximately 10–14 cups).
How To
How To
[Usucha (Hot Matcha)]
Matcha: 2g Hot water: 80℃ (176℉) 70ml
- Take a deep breath and focus on your breathing to center yourself.
- Add matcha into the bowl. If lumps are a concern, sift the matcha.
- Pour hot water.
- Whisk for 15-30secs and Enjoy! Use chasen (bamboo whisk) for the best foam and taste.
[Iced Matcha]
Matcha: 2g Hot water: 40ml
- Whisk matcha with hot water.
- Add plenty of ice, and wait a moment before drinking.
[Iced Latte]
Matcha: 3g Hot water: 40ml Milk: 150ml
- Whisk matcha with hot water.
- Pour over milk and ice.
Visit How To "Matcha Ritual" for detailed instructions.
Storage
Storage
・Store in cool dry place and avoid sunlight.
・For the best flavor and aroma, we recommend purchasing in small quantities and using within about 2 weeks in summer and 1 month in winter after opening.
・Each pouch is resealable to preserve freshness. Feel free to refill the tin (included with subscription, optional for one-time purchase).
Shipping
Shipping
・Free worldwide shipping for subscription orders. For one-time purchases, shipping fees vary by region and are calculated at checkout.
・Products are shipped from Japan, and delivery times vary by destination. For more details, please check our FAQ.
・Subscriptions are shipped according to the frequency and date you select. The shipment date from Japan is fixed; however, delivery times may vary due to fluctuations in shipping lead times.
・Your subscription will automatically renew unless canceled. All payments are final and non-refundable. To avoid being charged for future orders, please cancel prior to the renewal date.
・A minimum of two subscription cycles is required. If you cancel before receiving two orders, you will be required to pay the price difference.
You can find more information on our subscription page.
Farmer Mr. Yoshitaka Noba
Noba-san is a third-generation tea farmer based in Toyota, Aichi Prefecture, where tea has been cultivated for over 200 years.
At Kokaen, the family-run farm, Noba-san oversees every stage of production, from cultivation to matcha production. Guided by a commitment to hand-picked tea leaves and traditional cultivation methods, Noba-san strives to create tea that is both enjoyable for customers and satisfying to himself as a producer.
Award-Winning Matcha — Asahi
This award-winning matcha is made exclusively from Asahi, often referred to as the “king of matcha cultivars.”
Known for its rich umami, elegant sweetness, and long, lingering finish, Asahi is highly valued for premium matcha production.
Left unblended, this single-origin release expresses the character of the cultivar itself.
Why We Chose This Matcha
We selected this matcha for its exceptional quality and distinct character.
Made from the Asahi cultivar, it is defined by rich umami, refined sweetness, and a clean finish. These qualities are the result of both the cultivar itself and the careful work of tea farmer Noba-san.
The combination of a single producer, a single cultivar, and a traditional approach to tea making makes this a matcha we are pleased to share as part of our collection.