Our Mission
Matcha Ritual for Health and Mindfulness, powered by Japanese Tea Ceremony and Zen Buddhism.
At ZENKYU MATCHA, our goal is to elevate matcha from merely a drink or ingredient in sweets to a “ritual” - daily routine that helps to be yourself and live a healthy life.
We believe in the transformative power of matcha preparation and drinking process
Health Benefits
Unlike other teas, matcha allows you to consume the entire tea leaf, ground into a fine powder, maximizing its nutritional benefits. Matcha's unique compounds, such as L-Theanine and Catechins, offer various health benefits, including antioxidant properties, support for weight management, and sustained energy from caffeine without the crash associated with coffee.
Mindfulness
Matcha is deeply rooted in over 1,000 years of Japanese Tea Ceremony and Zen Buddhism. Its rich philosophy contrasts with Western thought, enhancing metacognition and helping individuals prioritize what truly matters in life. The "Matcha Ritual" has historically been used by Japanese samurai and executives to maintain focus under high pressure.
ZENKYU MATCHA |
禅休抹茶
The brand name “ZENKYU (禅休)” is a fusion of “ZEN Buddhism (禅)” and “KYU (休),”which means “pause” or “rest” in Japanese. In line with our mission, we aim to create moments to pause and step back from the hectic pace of daily life, embracing the rich philosophy of Zen.
Founder’s Story
Our founder, Kensuke Suji (Suji-san), has over 10 years of experience in a leading FMCG company. He realized that his relentless work ethic and extremely busy schedule had distanced him from his inner self, leaving him unsure of what he truly wanted or enjoyed in life.
It was during this time that he discovered the Japanese Tea Ceremony and Zen meditation. As our minds often wander between the past and future, it is both important and challenging to focus on the present moment. These practices helped him objectively observe his true feelings.
As the world changes at an increasingly rapid pace, we believe that each individual must define their own success and happiness, rather than adhering to conventional measures of success like wealth.
ZENKYU MATCHA Approach
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Finest Authentic Matcha Made in Japan
After visiting various farmers across Japan, we have selected the finest quality matcha. All of our matcha is ceremonial grade,
naturally cultivated, and crafted using traditional methods with first-harvest
leaves, ground on a stone mill. Enjoy the vibrant green color, rich taste, and
aroma of ZENKYU MATCHA. -
”Matcha Ritual” Experience – Simple & Impactful
Our approach to elevating matcha to a ritual includes:
Sharing the essence of Zen, Tea Ceremony, and mindfulness in a simple, practical way.
Providing easy-to-follow "HOW TO" guides for incorporating these practices into daily life.
Offering premium matcha tools for a truly transformative experience.
Explore our content in Blogs, Podcasts, Social Media, and our Newsletter (Links to each).
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Sustainability
We are committed to nurturing the well-being of both our customers and the planet.
Our focus includes:
Ethical sourcing and sustainable agriculture.
Reducing our carbon footprint at every step of the process.
Offering crafted-to-last premium matcha tools designed for long-term use.
